Reflection...

I'd like to define reflection as the following: duplicate, flip vertically, overlay gradient, fade. This is what wikipedia calls is...

(in a plane) the replacement of each point on one side of a line by the point symmetrically placed on the other side of the line.

No big deal. I found this ad.

See bottom left "logo"

I don't get the logo, it just looks weird to me. Almost as if someone was drunk when designing it. The "o" should be under the other "o" and the "h" under the "h" just sayin'.